Tips to A Compelling Vehicle Wrap In Your Business
Vehicle wrapping is a very popular design process and an effective marketing tool for small businesses.
Vehicle wrapping is typically a mobile billboard with a space that the business owner only has to pay for once. Vehicle wraps come in different materials with vinyl stickers being the most common types.
For you to get a decent wrap, you need a designer who has skills in graphic design programs. Here, we’ll look at tips that will help you come up with an effective vehicle wrap for your business.
Make sure it addresses your brand
When coming up with a graphic design app, make sure it covers everything about your brand and market. From the image color to type and any other element used should be directly related to your brand. An easy way to do this is come up with a sentence or two that best describes your brand. After coming up with the brand color and design, read out the sentences and see if they match with the brand.
Get information about your competitors
You don’t want a design that doesn’t stand out in a fleet of wrapped vehicles. To avoid saturating your ad, make sure you know what your competitors are doing. The value of a unique concept can only be realized after comparing with others.
Take a good look at car wraps from other businesses and make sure your choice is fun and exciting. Use bold colors and fonts if you have to.
Create an amazing illustration
First off, you don’t have to be an elite designer to come up with a car wrap that speaks to its audience. All you need is kick-ass illustrations and not conventional images as newspapers and other mediums. Graphics are amazing because they capture people’s attention quite easily and makes the ad more visible in a busy space.
Consider colors more seriously
There are certain color combinations that increase visibility and readability in your text. The most basic example is the contrast between black and white text. When choosing color combinations, use the principle ‘less is more.’ That said, use at least two to three color combinations to optimize your advertising effects. Some examples of color combinations that match include:
● Blue and White- conveys trust and tranquillity
● Black and Red- Shows intensity
● Yellow and Blue- Shows a playful combination
● Black and Orange- Adds a feeling of liveliness
Be Brief
To make sure your message goes home, use the fewest words possible. Do not fill your message with a lot of irrelevant information and to ensure your message cuts across every demographic, use fewer words. A brief message is easy to remember especially if seen in a moving car.
Details matter
Unlike most print mediums, your design’s fine details can make or break your advertising campaign. You need to check if opening doors and windows will affect your design, which angles are the design visible, etc. The viewer’s perspective should be your top priority. Always make sure nothing is distorted.
At Solar Shade Window Tint we pay close attention to detail and provide quality vehicle wrapping services to our customers. Contact us or visit our website for a free vehicle wrapping estimate for your business.
